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Summary of the results
WHO took part in the study?
WHAT did I find out?
What values am I talking about?
Music preferences across four cultures
Preferences for international music styles
Preferences for national music styles
Music preferences and values
The research question I would like to answer now is: are preferences for international music styles (consistently) linked to values? I answer this question in three steps looking at the value orientations endorsed by people who like listening to Rock, Pop and Classical music, respectively.
Rock and Metal music
Pop and Hip Hop music
Classical music and Jazz
Preferences for international Classical music and Jazz were not consistently related to conservative or openness to change values. In Brazil, a preference for Classical music and Jazz indicated that a person endorsed openness to change values. Contrary, a preference for Classical music and Jazz implied that a person endorsed conservative values in the Philippines. In all countries except Brazil, self-transcendence values related to the appreciation of Classical music. The more Germans, Filipinos and Kiwis endorsed self-transcendence values, the more they liked Classical music and Jazz. This result also means that the more they endorsed self-enhancement values, the less they liked Classical music and Jazz. However, I cannot conclude that the link between self-transcendence values and appreciation for Classical music is universal. This is due to two reasons. First, the correlation between a preference for international Classical music and self-transcendence values was not strong enough (or statistically significant) in Germany. Second, there is no reasonable explanation why the link between self-transcendence and appreciation for Classical music did not appear in Brazil.
Music preferences and national identity
References
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You are warmly invited to take part in my new study about your daily life experience with music. It takes about 10 minutes to fill in the survey.
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